Distributing articles to blogs and other websites with one or more links in the content directed to your website is a beneficial method of building links. However, manually finding those websites that are looking for relevant and related content and then agreeing topics and writing the articles would be a time consuming process. Article directories were effectively born as a middleman between author and publisher.

Article Directories

Article directories accept article submissions from marketers and website owners and these articles can include one or two links back to a chosen website. The links are usually HTML links, too, which means that you can use targeted keywords in order to help drive your SEO campaign. Once in the directory, article submissions can be picked up by other website owners and online publishers.

Article Usage

Publishers must use the article exactly as it appears, which means that your website links are retained exactly where they appear in the article and using the exact keywords that you want used. These are then placed on the publisher’s website giving you the benefit of links from the article directories as well as links from the publishers’ websites. This can drive some direct traffic to your sites and is also known to be beneficial in helping develop and grow an SEO campaign.

The Article Submission Process
 
The article submission process itself is quicker than contacting websites directly, but it can still take time that many small business owners and online entrepreneurs do not have. You need to register an account with all of the directories that you will submit to, which could mean setting up 100, 200, or even 300 or more accounts before you can begin submitting articles. These double opt in membership sites are also stringent in the way article submissions are made.

Effective Article Submissions
 
Article submissions should be made manually. You need to fill in details including the title, the article body, and the resource box as well as topics, keywords, and even a summary in some cases. This adds even more time to the process of article submissions and it can make the process prohibitive for many users.


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