The hiring industry has found a new sense of relief in the discovery of the effective uses of social networking sites in their recruitment processes. Among the widely used social networking site as an online recruitment tool is the Twitter microblogging site. Currently, Twitter has millions of users from all walks of life and from different parts of the world. Corporate giants such as Apple and Microsoft have been using Twitter in acquiring talented and promising individuals for their job vacancies. Because of this, a lot more companies, big and small ones alike, are constantly determining ways on how to use Twitter to attract candidates effectively.

Recognizing the efficiency of social media in attracting potential candidates, more companies are now making efforts to make their presence felt in social networking sites. Twitter is one effective social recruiting tool because of its various features that allow constant and effective communication possible. A single tweet from your company regarding a job vacancy can reach thousands of Twitter users in as little time as possible. The more your number of followers is, the more possibility for wide recognition of your tweets regarding the job vacancies of your company. Therefore, if you want to make use of Twitter as an online recruitment tool, be sure to acquire as many followers as you can.

Aside from providing effective communication, Twitter as an online recruitment tool can also make your recruitment process hassle-free. People who might be interested in the job postings reflected in your tweet can just submit their application letters and résumés online, making each interested candidate easier to evaluate. Moreover, people who respond to your job postings through Twitter or any other social media should typically be computer literate, which is very important nowadays no matter what the job is.

Following are few tips on how to use Twitter to attract candidates:

·        Have your Twitter home page designed with a professional look. This way, people will recognize your company as a prominent one and will be more enticed to follow your Twitter account.

·        Include the company’s website URL in the profile page of your Twitter account. Interested individuals may want to have a fair share of knowledge regarding your company before deciding to apply for the vacant position.

·        Be clear and concise on the message that you are relaying to the target audience. It is best to directly point out the characteristics of the individual that is desired for the vacant position.

·        Always be professional in all your tweets and responses to tweets from interested applicants. Be specific and never miss out one important detail.

·        Gather as much followers as you can who may be professionally fit for any job vacancy in your company. These individuals may be people you know such as colleagues in the concerned field, and senior level employees in the desired fields.

·        Make sure to consistently provide a tweet on a regular basis. If there is no job vacancy, you may tweet about the latest happenings or accomplishments the company has gathered. This way, people will not only verify the authenticity of your company, but they might also find your company more interesting.

Considering all these factors in mind, utilizing Twitter as a direct sourcing method will make your recruitment process all the better and you will surely expect positive results, as well. Got any job vacancy in your company? Start tweeting now!