Twitter is certainly one of the leading websites in social media. Twitter was started by Jack Dorsey back in year 2006 for the purpose of exchanging SMS type communication between the users of Twitters. But later on, it has got more public participation and become one of the biggest social media sites on the net. Twitter has a user-friendly design and allows members to send and receive messages with each others. These messages are called 'Tweets'.

For business prospective, Twitter has been seen as a useful online marketing tool. As mentioned above, Twitter is mainly for members to send Tweets that will show on the member’s profile page. These Tweets can be seen by the member’s followers. Any Twitter’s user who has subscribed to the member’s profile page is known as a follower of the member. This feature has actually made Twitter marketing powerful.

Twitter is free to register. You are suggested to use your real name on your Twitter account. After you have joined, you can add a photo and write your biography in your profile. For marketing, you can write a few sentences about your business. Once you have a Twitter account opened, your Twitter activities can be promoted in Facebook as well.

By incorporating Twitter with Facebook, all the Tweets on your Twitter profile will display on the respective pages of your Facebook page as well. So, when you are twittering for your business, you are actually sharing your messages in two big social platforms at the same time.

The most important thing to successful Twitter marketing is to gain many followers. You can start getting followers by participating into various Twitter groups that have similar interest with you. There are website called 'Twellow' that can actually help you to search Twitter profiles. This is a good tool to find those Twitter members that have the same interests with you. You will begin by following these members with the hope that they will follow you as well. In Twitter most members will follow you if you follow them. Another way to find followers is by browsing your competitors’ profile page in Twitter and follow their followers. By doing these constantly, you will get more followers from time to time.

Once your Twitter account have gained good amount of followers, you can then post Tweets regularly. Your messages shouldn’t be directly marketing on something. You may post questions and allow your followers to post answers to your questions. The content of your short Tweets can also be something relating to your life. The most important is that your Tweets are interesting. When you have built good relationship with your followers, you can try promoting your products and services. To have good result, your Twitter profile should be active and updated with Tweets regularly. Twitter accounts that are lacking of activities may drive away the followers and some may even unsubscribe you.

Steve Cheng publishes articles about how to make money online at TheWebMoneyWorld.com.